28th
I know this is on gender related topic, but I forgot to post it last week. So here it is. I was watching TV and I came upon this commercial for the new Axe hair products. The commercial, “Axe Hair Crisis Relief”, features an assortment of very good-looking male models, I found this interesting because you don’t usually see a commercial aimed at the male demographic as much as you do for the female one. The commercial demonstrates through several “bad hair” reenactments what the spokesmodel verbalizes: that these attractive men cannot be appealing to girls when they are having a bad hair existence. It presents the male viewer with the question, “If these male models can’t do it, how can you expect to?” So the only and obvious solution according to the commercial is to use their product. Like I mentioned earlier, this ad struck me because it is a basically a call to action for young men everywhere who want to attract the opposite sex and gives them a very specific idea of what they need to do it. It made me wonder what these types of ads make the young men out there feel. Does it affect them as much as similar commercial can effect girls? Does it give them the impression that what the commercial is saying is a reality; do they really believe that their appearances are ultimately what attract a female to them? Have they, like many of us girls felt the need to change or modify their bodies and appearances to fit the mold of what is considered handsome and alluring?
